When our friends at Rhoback came to us with their idea for #Carts4Hearts, a 24 hour digital campaign created to support those affected by the COVID-19 crisis, we immediately jumped at the chance to be involved. 

For the campaign, each of the 50+ participating  businesses (see full list here!) was encouraged to select an organization to support through an e-commerce sale. After a lot of thought and research we finally settled on  World Central Kitchen's #ChefsForAmerica program!

A little bit of background: "World Central Kitchen is a team of food first responders, mobilizing with the urgency of now to get meals to those who need them most. We activate hundreds of restaurants and kitchens to feed marginalized and vulnerable communities and our brave medical professionals on the front lines, in order to make a meaningful impact in the fight to keep everyone fed, and to support the distressed restaurant industry."

Each day, WCK's #ChefsForAmerica program serves nearly 100,000 meals across the country to frontline health care workers and communities in need, while also taking an active role in helping the severely affected restaurant community get back to work. To date, they've served over 1,000,000 meals and continue to expand their services to new cities and distribution locations in order to meet the growing needs of those affected by the COVID-19 crisis. 

As a result of our Carts 4 Hearts sale on Thursday, April 16th, we were able to donate $400 directly to #ChefsForAmerica. We couldn't be more proud to support their efforts and thank all of those who contributed to this awesome cause!
Team Waboba

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