Social Media & Content Manager

The Role
We're seeking a driven and creative Social Media Manager with a big personality to join our marketing team in Charleston, South Carolina. If you love the outdoors, have a knack for social media management, and can bring the ridiculously fun Waboba brand to life online, we want to hear from you!

Key Responsibilities:

• Develop and Execute Social Media Strategies: Amplify brand awareness, engagement, and conversion through well-planned strategies.
• Content Creation: Capture, edit, and post engaging content tailored for each social media channel, ensuring it aligns with our brand and lifestyle.
• Social Media Management: Maintain the social media content calendar for timely and consistent posting across Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, and other platforms.
• Community Management: Monitor social media channels, engage with our audience, and respond to inquiries and comments promptly.
• Analytics and Reporting: Analyze social media performance metrics and provide insights to optimize content and campaigns.
• Collaboration: Work with the marketing team to ensure alignment between social media efforts and overall marketing objectives.
• Influencer Partnerships: Identify and cultivate relationships with influencers, organizations, athletes, and brands to amplify our message and reach new audiences.
• Stay Updated: Keep abreast of industry trends and best practices to drive innovation and maintain a competitive edge.

Qualifications:

• 2-5 years of experience in social media marketing, preferably with a lifestyle brand.
• Strong understanding of social media platforms, algorithms, and trends, globally.
• Proficiency in social media analytics tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinker with a passion for storytelling and visual content creation.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Highly proficient in capturing photo and video content, with the ability to create compelling content tailored for each social media channel
• Excellent editing skills and proficiency in editing videos for Reels, TikTok, and YouTube Shorts, using in-app editing software, CapCut, Adobe Premiere Pro, or similar tools
• Ability to swiftly adapt to and implement content trends in a creative way
• Excellent copywriting and communication skills 
• Graphic experience a plus (i.e., Photoshop, not Canva)
• Must currently live in Charleston.

The Ideal Candidate:

• Self-motivated and takes initiative
• Quick thinker—can work and adapt on the fly
• Has the ability to adapt to and understand different demographics around the world
• Full of fun, creative ideas and loves to make them happen
• Comfortable being on camera and doing what it takes to get content in public spaces
• Loves to create fun conversations in the comments and DMs as the brand voice
• Has copywriting experience with a knack for a witty sense of humor

Education

• Bachelor's degree in marketing, communications, advertising, or a related field.

Perks

• Hybrid position (office opening soon in Charleston)
• Paid vacation, holidays, and sick leave
• International and domestic travel opportunities
• Paid healthcare reimbursement
• Playing Waboba and enjoying the outdoors
• Working with cute dogs

About Us
Waboba is a global outdoor recreation brand founded with a mission to keep life fun. Our innovative toys and sporting goods are designed to bring people together and inspire outdoor play. With offices in Stockholm, Atlanta, Charleston, and Guangzhou, our team of creative minds and big kids at heart work collaboratively to deliver products that enhance the joy of being outside.

Join us in making the world more playful and fun! Apply now to be a part of the Waboba family.